Southwest I-Corps is offering a regional NSF I-Corps program to facilitate the commercial evaluation of academic research and innovation, and develop potentially eligible teams for the national NSF I-Corps program and a $50,000 I-Corps team grant. During the program, teams will be introduced to the fundamental I-Corps principles, helping teams explore the potential value of their research or innovation, and quickly and effectively validate their commercialization strategy.
Customer discovery is an iterative process of physically getting out of the building to interview potential customers and stakeholders to understand their problems and pain points in the market and in society. These interviews, or experiments, lead to real-world learnings and insights that validate or invalidate key components of the business model, often leading to pivots.
This course is about getting out of the building. It is not about the lectures. You will be spending a significant amount of time outside the building, talking to customers and testing your hypotheses about what customers want in products and services. We will spend class time on what you learned from talking to customers, not what you already knew coming into the course.
Teams will be introduced to the I-Corps approach, learning about business model development and the customer development process. Teams will also spend time outside the building talking to customers, partners and competitors. At the conclusion of the program, teams will present their findings from the customer development process and receive real-time feedback from the I-Corps teaching team.
Students, faculty and staff interested in translating their innovation and research into commercial ventures are encouraged to apply.
Interested teams must meet the following criteria:
• At least two founding members per team
• Technical proficiency of research or innovation
• Right to practice intellectual property
Tuesday, September 12 • Launch (virtual webinar; 1 hour)
Tuesday, September 19 • Opening Workshop @ Houston (in person; full day)*
Wednesday, September 20 • Opening Workshop @ Houston (in person; morning only)*
Thursday, September 28 • Midterm Review (virtual webinar; 4 hours)
Friday, October 6 • Closing Workshop @ Austin (in person; full day)*
*Hotel accommodations covered for traveling teams.
All team members are expected to attend in-person classes and virtual office hours, and be working virtually on the dates in between (there are no in-person classes or webinars on those dates not listed above).
The University of Texas at Austin
Aprille Busch • firstname.lastname@example.org
Kerri Smith • email@example.com
Texas A&M University
Chuck Hinton • firstname.lastname@example.org